The company strives at providing quality products and services which will help in promoting a better and healthy wellbeing of its consumers. Therefore, most products and services provided by the company revolve around nutritional needs. Nutrition has been the cornerstone of Nestle Company since its inception in the year 1867. It encompasses communication effort, which brings the necessary expertise in consumer benefits.
To enhance its competitive advantage, the company has Corporate Wellness Unit, which focuses on integrating nutritional value to food and beverage products. The latter is aimed at delivering superior business performance to consumers by offering science based nutritional products and services 2. The unit is charged with the profit and loss responsibility in its utmost domains, which include Infant Nutrition, Healthcare Nutrition, and Performance nutrition. Nestle nutrition is autonomous global business unit that is meant to increase the competitive edge of the company. This market is the primary motivation for the purchase of its product based on the nutritional value. Therefore, strengthening the leadership in this market is crucial for their success. This gives the company a competitive advantage over many other companies 1.Īpart from corporate social responsibility, the company created Nestle nutrition, a business strategy meant to focus on the core nutrition business.
Some of these needs include poverty eradication, better sanitation and food security. Over the years, the company has used its resources and technology to find sustainable solutions to socio-economic needs of its customers. It has varied products that mainly help in improving healthy lifestyle of the people. Nestle is a nutrition company that aims at enhancing better and quality livelihoods to people.
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